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Director of Marketing & Product · Valere · 2025
Dactic AI
Scaling Qualitative Insights Through Generative AI
An AI-powered qualitative insights platform built within Valere — turning human conversations into actionable, evidence-based decisions for Fortune 500 companies and high-growth startups.
- Generative AI
- Product Strategy
- Discovery
- B2B SaaS
Challenge
SMBs and mid-market companies struggled to extract actionable data from real human conversations quickly. Processing user interviews was manual, expensive, and slow, preventing data-driven decision-making at scale.
Execution
- Ran discovery with target users, defined the MVP scope, and led delivery from problem framing to shipped workflow.
- Orchestrated generative AI models paired with an intuitive, low-friction interface for non-technical users.
- Prioritized enterprise use cases on the roadmap and aligned product, design, and launch across squads in 3 countries.
Business impact
- Reduced interview processing time by 60%.
- Delivered a scalable platform from product vision to market-ready MVP.
- Shipped a unified enterprise experience with cross-functional teams aligned across 3 countries.
- Vision to MVP
- 60% faster processing
- Discovery-led roadmap